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A beggar's marketing strategy
News:AuthorPublished:2009-02-23

I carry levi's which just bought to come out from the cyclopentadiene industry, to stand in the entrance and so on a friend. A professional beggar has discovered me, very specialized, stopping directly in front of me. This stops, therefore had behind this to let me deeply feel shocked the story, likely has gotten up a hall vivid market survey case class. In order to be faithful to this beggar's original intention, I am as far as possible redundant depending on the memory his original words.

gentleman ......Acts charitably.”I am bored for a while then discover a coin in the pocket to throw for him and chitchat with him. the beggar is very talkative. “......I only area go begging north Huaqiang, you know? As soon as I glance over see you. Buys levi's in the cyclopentadiene industry, certainly gives up spends ......” “? You understand many!”I am very surprised. “is the beggar, must use the science the method.”He said. do I one, very interesting ask “what science method?” “what different place do you have a look at me and other beggars have first?”I take a look at him carefully, the hair is very chaotic, clothes very broken, the hand to be very thin, but not dirty. he breaks my ponder, said: “the people are very repugnant to the beggars, but I believed that you have not disliked me, this I looked coming out. This is I and other beggar's difference.” I nod the default, is not truly repugnant, or does my how identical beggar chitchat. “I understand the swot analysis, the superiority, the inferiority, the opportunity and the threat. Regarding mine competitor, my superiority is I is not ill-flavored. The opportunity and the threat are the external factors, nothing but is Shenzhen population many are going the city's appearance to reorganize and so on with Shenzhen.

I have made the precise computation. Here daily stream of people over ten thousand, the poor person are many, the rich man are more. Theoretically says, if I ask for 1 dollar every day to each person, then I can make every month 300,000. But, is not each person can give, moreover could also not ask for these many people every day. Therefore, I must analyze, which are the goal customers, which are the latent customer.”His Run the Run throat continued saying that “north Huaqiang the region, my goal customer was the total stream of people quantity 30%, successful probability 70%. The latent customer accounts for 20%, successful probability 50%; Is left over 50%, I choose give up, because I do not have the enough time to try one's luck on their body.

then how you are do define your customer?”I press.

first, goal customer. Looks like you such young gentleman, has the economic basis, gets rid naturally. In addition has these lovers also to belong to my goal customer, for they will not lose face in front of the opposite sex naturally will also bestow. Next, I regard as alone a person of attractive girl the latent customer, because they are afraid the entanglement, therefore most will spend exempts the disaster. These two class group body, the age controls in 20~30 years old. The age is too young, does not have any economic basis; The age is too big, possible to have married, the financial power authority grasps in the wife hand. This kind of person, radically no way to do something, wishes one could in turn to ask me to ask for money

then you can ask for the how much money every day.”I continue to ask.

Monday through Friday, business almost, about 200. Weekend, even may ask for to four, 500.

these many?”Sees me somewhat to suspect that he did accounts to me. “is the same with you, I also am work every day for 8 hours, 11:00 am to 7:00 pm, weekend normally go to work. I go begging 1 time time am 5 seconds probably every time, deducts paces up and down with the search goal time, the probably 1 minute goes begging 1 time 1 dollar, 8 hours are 480, are multiplied by the successful probability again 60% [(70%+50%) ÷2], will obtain nearly 300.”“cannot stick together customer Man Jiepao. If goes begging inadequately, I cling to for dear life in no way overflow to hit. Because he, if were willing to give money already to give, therefore was thrusting out the face entanglement, the success opportunity was very small. Cannot the limited time waste on the non-bestowment desire customer body, be inferior that transfers seeks for the next goal.

Strong! This beggar listens not to be possible really the facial expression, pours is a senior market marketing inspector general likely.

You then said.”I was interested, looked like can learn the new thing today.

some people said that is the beggar is eats meal depending on the luck, I not by however. Cites an example to you, the woman world entrance, does a good looks and graceful manners' male student, an attractive girl, which one you choose to go begging?

I think that said did not know.

you should go to male there. The side is a beautiful woman, he does not give embarrassed. But you must go to the female that side, she might disguise greatly to be afraid you to shunt by far.

cites an example again to you. That day the cocopark entrance, a young girl, is taking a shopping bag, just bought the thing; Also some pair of youth men and women, are eating the ice cream; Third is the attire elegant young man, is taking the notebook package. I look at a person, so long as 3 seconds, I arrive in front of the girl to go begging without hesitation. The girl pulls out two coins in the bag to throw for me, and felt strange why I only do ask her to go begging. I replied, then to the lover, is eating the thing, is not convenient takes out money; What that male is the high-level white-collar, on the body possibly does not have the pocket money; You just went shopping from the supermarket, on the body definitely has the pocket money.

Makes sense! I more listen to be more interesting.

therefore I said that the knowledge decides all!”I listen to several President to speak these words, first time listened to the beggar also such to say.

must use the science the method to go begging. Lies down daily on the over-bridge, how can ask for the money? Walks passer-by who the over-bridge is goes on a trip in a hurry, who is all right the over-bridge to play, climbs up climbs down tired. Must use itself knowledge military equipment, the study knowledge may become a person very intelligent, the intelligent person studies the knowledge to be possible unceasingly to turn the talented person. What the 21st century most needs is what? Is the talented person.

once, a person for me 50 dollars, lets me for him in the downstairs shout that `peaceful red, I think you ', shouts 100. As soon as I equal, shouted that spends 5 seconds, goes begging the time which with me a time spends quite, obtained reward only then 5 jiao money, therefore I have rejected him.

in Shenzhen, a beggar can ask for thousand son every month generally 800. The luck is good when general idea more than 2000. The entire Shenzhen 100,000 beggars, only then ten beggars, can ask for every month probably to 10,000 above. I am this Wan Litiao one one. Moreover is very stable, basic will not have the very big fluctuation.”Too strong! I even more admired this beggar.

I often said that I am a joyful beggar. Other beggars said that is because I ask for the money are many, therefore is joyful. I said to them that you just right were wrong. Is precisely because I have, the positive point of view joyfully, therefore asks for the money are many.”Said well!

goes begging is my work, must understand that appreciates pleasure which the work brings. The rainy day stream of people are scarce, other beggars are complaining or sleep. Do not like this, feel this to sit urban attentively US. After evening gets off work, leads the wife child to window-shop plays looks at the night scene, family of three harmony happiness, also this lived not in vain. If bumps into the colleague, sometimes also will throw a coin, looks that their happy expression of gratitude will get out of the way, as if will see own form.

you also have the wife child?”I am unable to restrain to acclaim loudly, bring in the passer-by to look askance.

my wife is full-time employment wife in the home, the child attends the elementary school. I in a Futian District mortgage anteroom, ten years by stages, but also missed six years to pay off. I must make money diligently, attends the university for my son to read the market marketing specialty, then learns father's trade works as compared to I more outstanding beggar.

my 5 years ago make the market plan in the micro hard Chinese district, 2 years ago rise are marketing manager, the monthly salary 5000. At that time a mortgage 10,000 many Tristar notebook, every month repayments 2000, like mad. Afterward I wanted like this forever also not to be able to leave the head, the resignation does not do, went to sea to be the beggar, I was willing to make a high quality beggar.

Listens, I said excitedly: “do you have the interest to receive me to be the apprentice ......,

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